Mark Denton

Chief Marketing Officer

Mark Denton serves as Chief Marketing Officer of Bowen & Bowen, where he leads brand development across the Group’s diverse business units, defines long-term growth strategies for its portfolio of brands, and identifies new business opportunities that support sustainable growth.

Mark brings more than three decades of experience in marketing, sales, and strategic planning. For ten years, he worked as a commercial strategist and business consultant across more than 25 countries, advising organisations including The Coca-Cola Company and its bottling partners, Mattel, Sony, Bayer, The Bermudez Group, and Angostura. His expertise spans brand strategy, commercial strategy, and customer relationship management, with a particular focus on fast-moving consumer goods.

Before entering consulting, Mark spent 20 years with The Coca-Cola Company, where he held a range of senior leadership positions, including Region Manager for Central America and Key Account Director for the 32 countries within the Latin Centre Business Unit.

Mark is the author of The Efficiency Trap: Maximizing Business Growth in Central America by Embracing Diversity and Avoiding the Pitfalls of Over-Standardization. He holds a Bachelor of Science in Marketing from the University of Florida.